The Strategy's Done. Now What?

In this episode…

We map out the category launch journey, and the steps companies must take using a clear process. Today, we’re focusing on the Category Launch Framework.. Here's a quote from Josh:

“You need a process for setting, socializing and living by your category goals—and making this process actionable and measurable."

What is the Category Launch Framework? 

The Category Launch Framework is built around two components: 

• Areas of Work: Category design is a whole company effort, but it helps to break things down into four key workstreams: Inside the Company, Product, Sales, and Marketing.
• Category OKRs: They connect strategy to action, they are social, and they are measurable. OKRs help your people align, communicate and achieve.

If you follow our Category Launch Framework you will find it is more than just a Go-to-market process. It’s a system designed to weave your category idea into the very fabric of your company. 

Want to Learn More?

Sign up for our newsletter at goldfront.com/categoryfirst, and see our category design and brand work at goldfront.com.