The Five Immutable Laws of Strategic Narrative

In this episode…

We uncover the what, why and how of category creation. Today, we’re focusing on the strategic narrative, also known as a Category POV. Here's a quote from Josh:

“A great strategic narrative opens up closed minds, helps align executives around the work of category creation, and speeds time to market.”

What is a Strategic Narrative?

A strategic narrative is like a brand manifesto with more substance. It is often the result of months of work. It’s an argument for why the world needs the category you’re creating. 

• A single story, about a thousand words in length. 
• It sits at the center of your strategy. 
• If you can get it right, if you get the right words in the right order, it unlocks everything.

What Are the Five Immutable Laws of Strategic Narrative?

• The Law of Story
• The Law of the New Way
• The Law of Jobs
• The Law of Proof
• The Law of CEO

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