May 2, 2023
Q&A: The Three Deadly Sins of Category Creation
Josh answers listener questions about category creation.
- What are the biggest mistakes you see category creators make?
- Have all these hype-first startups like Theranos, WeWork, FTX, etc. made investors skeptical of companies that lead with story? How do you communicate that a company is more than just hype?
- What's the difference in the way you approach category design for a B2B client vs. a B2C client.
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