Jan. 3, 2023

Q&A: Product-Market Fit is Not Enough

Q&A: Product-Market Fit is Not Enough

Josh answers listener questions about category creation.

  • What's the difference between doing workshops in-person vs. on Zoom?
  • If our company already gained product-market fit, do we need to bother creating a category?
  • How does brand design differ for category creators?
  • Do you need to validate your new category with customers before launch?

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