Jan. 24, 2023
Q&A: Playing it Safe is Killing Your Brand
Josh answers listener questions about category creation.
- What should we do if our executive team is not aligned?
- How do you define brand voice?
- Why do so many B2B brands suck?
- What's the relationship between category POV and demand gen?
Submit questions and subscribe to our newsletter here: categoryfirst.substack.com
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