Home
Episodes
All Episodes
47
By Season
Season 1
1
Contact
Newsletter
Reviews
All Reviews
Leave a Review
Rate on Apple Podcasts
Rate on Spotify
Follow
Apple Podcasts
Spotify
Castro
RSS Feed
PocketCasts
Search
Follow
Apple Podcasts
Spotify
Castro
RSS Feed
PocketCasts
Dec. 27, 2022
Q&A: Is Category Creation a Fad?
Show Notes
Josh answers listener questions about category creation.
Is category creation just a marketing fad?
What's the criteria for a good cateogry name?
Can we be successful if analysts keep putting us in the wrong category?
categoryfirst.substack.com
Listen On
Recent Episodes
Workshop: How to Fix Your Positioning
The Gold Front Category Design Canvas
Live Strategy: Anna Furmanov
WTF is Category Design?
Q&A: 5 Principles Every Category Creator Must Follow
Q&A: You Gotta Feel It
Five Laws for Un-boring Brands
How Josh Writes Strategy
Paul McDonnell | Insight Partners
See all →