April 18, 2023

Positioning vs. Category Strategy with John Weeke | Ironclad

Positioning vs. Category Strategy with John Weeke | Ironclad
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Josh hosts a special Q&A episode with John Weeke, a Product Marketing Manager at Iron cloud, to talk about the differences between positioning and category strategy. Some highlights: 

  • How positioning can sometimes lead to companies being only incrementally better than their competitors.
  • Why you need different versions of your company's story, such as a more visionary story for a CEO presentation, or a more tactical story for sales strategy. 
  • How ChatGPT and AI will lead to a flurry of new categories. 

Submit questions and subscribe to our newsletter here: categoryfirst.substack.com