March 21, 2023
Let's Write A Book
Welcome to a new feature of the pod: Let's Write a Book. Josh and Ben talk through ideas for the first chapter of the Category First book, entitled “Strategy Is Thinking”.
Highlights include:
- Why "Strategy is thinking about what you do, before you do it" is such a powerful first principle to begin category creation from.
- When thinking is not actually thinking.
- Why all great category creators rebel against the status quo.
- And why, when changing the trajectory of your company, the CEO is your greatest point of leverage.
Did you know there's a newsletter too? Check it out at: categoryfirst.substack.com
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