Latané Conant | 6sense

Josh talks to Latané Conant, Chief Market Officer at 6sense.

Latané takes us behind the scenes at the creation of 6sense's new category Revenue AI. We get a first hand account of some of the challenges they faced, the ups and downs of bringing this new category into the world, and how she preps her category design team for success. Latané also serves as an Advisory Board Member for Mediafly and Atrium, and is the author of the book No Forms. No Spam. No Cold Calls: The next generation of account-based sales and marketing. Some highlights include.

• Why Latané’s role as Chief Market Officer is more effective than that of a traditional CMO.
• How 6sense’s category is always evolving and ways to navigate those changes.  
• Why it’s good to get trial messaging out to customers to test if it will work before a big launch.
• And getting more women on advisory boards of companies. 

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