Nov. 29, 2022
Category Strategy vs. Brand Strategy
Josh answers listener questions about category creation.
- What’s the difference between category design and brand design?
- Why do startups undergo category design shortly before their IPO?
- Our category launch didn’t have the impact we hoped for. And our CEO doesn’t understand their new category. Where do we go from here?
Submit questions and subscribe to our newsletter here: categoryfirst.substack.com
Listen On