Category Launch with Sagi Gidali of Perimeter81

In this episode…

Josh speaks with Perimeter 81 co-founder and Chief Growth Officer Sagi Gidali about their recent category launch.

Sagi talks about how his company’s recent category launch went down, the power of getting his entire company aligned around a single strategic narrative, and where they are today, six months post-launch.

Why create a new category?

While Perimeter 81 knew they had a special product, it was hard to articulate what differentiated them from the competition. After speaking with their partners, customers, and product team, they realized that their ease-of-use and simplicity are what made them stand out. So they doubled down on these ideas, creating The Cybersecurity Experience Platform.

How do you rally your employees around a new category?

For Perimeter 81, organization was key. They created new, category-aligned materials for all their internal teams—from sales to product to marketing to R&D to customer success—and then revealed the category to their employees with the company’s first-ever global company event.

Want to learn more? 

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