A Podcast For Unreasonable People

In this episode…

We're launching a podcast, newsletter, and blog for category creators. Find out why we're going all in on category design, and why we created Category First. Here's a quote from Josh:

“Founders are taught that category creation is too hard to do. It’s crazy to me because every founder I know dreams of doing something big."

Why Become a Category Creator?

1. You'll capture more of the profits of your category
2. You'll be the category leader on Day 1
3. You'll define how the category works, now and forever

Category is important because it’s how our minds make buying decisions, even before brand. First you think "I need a new car," then "I'll get a sedan," and only then would you think about which brand to buy. 

Why A Category Design Studio?

There are a few good category design consultancies out there, like Play Bigger, that focus on category strategy. There are also great brand studios. 

We’re the first to combine both under one roof. 

This solves a big problem for startups: no longer do you have to hire a brand studio that doesn't understand your big ambitions to lead a category. We get you, and we do both!

Why the Podcast?

There’s an urgent need for category design in the startup world. These ideas have the power to not only help startups grow, but become more purpose-driven. 

This podcast exists to fight the idea of good enough. 

We’ll deliver knowledge, advice, and moral support to category creators everywhere. 

We’re going to pull back the curtain on what we do at Gold Front and share the tools, ideas, and principles we use to do strategy and design so you can apply them to your company and dream big. 

Want to Learn More?

Sign up for our newsletter at goldfront.com/categoryfirst, and see our category design and brand work at goldfront.com.