April 26, 2022

A No-BS Approach to Category Design With Anna Furmanov

A No-BS Approach to Category Design With Anna Furmanov
Apple Podcasts podcast player badge
Spotify podcast player badge
Castro podcast player badge
RSS Feed podcast player badge
PocketCasts podcast player badge
Apple Podcasts podcast player icon Spotify podcast player icon Castro podcast player icon RSS Feed podcast player icon PocketCasts podcast player icon

In this episode…

Anna Furmanov of Modern Startup Marketing interviews Josh about the secrets of category creation—what he calls the Alchemy of Category Design.

What is Category Design? 

We start by talking about what exactly is category design, and talk about the three superpowers of category design that make it uniquely suited to help startups. 

What are Category Design’s biggest hurdles? 

We rebut the perception category creation is too hard an endeavor for startups, and discuss how Gold Front understands the market timing for category creation.

Want to learn more? 

Sign up for our newsletter at goldfront.com/categoryfirst, and see our category design and brand work at goldfront.com.