28 Q&A: No Drama? No Strategy.

Josh answers listener questions about category creation.

Our story is way too safe, but our CEO is one of those engineering types that overanalyzes everything. How do I get them to take some chances ?
How do we adjust messaging after buying a company that does something outside our category?
With the economy the way it is, how can I justify to my CEO that we should put money into a strategic narrative?
Josh—Would you reconsider your position on tracking short-term category perception?

Submit questions and subscribe to our newsletter here: categoryfirst.substack.com